A. Determine How the Evaluation
Will Be Used
The question is not whether programs should be
evaluated but rather how to evaluate them. Information that reveals
whether the program
is achieving intended results is essential. Evaluation of a program
needs to begin on the day the program begins. Evaluation accomplishes
several important tasks, including
staff understand what is working, what is not working, and why
- Providing managers with information that enables them to make program
- Permitting periodic evaluations of program activities and progress
toward achieving program outcomes
- Helping to ensure support from policy and funding entities
evaluation process facilitates fine-tuning and allows programs to make important
changes quickly to improve outcomes.
Evaluation also provides data that can be used to support
program continuation, enhancement, or expansion. Evaluation results
are of interest to a wide variety of stakeholders and will serve
to keep them engaged in and committed to the program’s success.
A useful evaluation-planning resource is the Framework
for Program Evaluation in Public Health featured in the September 1999 Morbidity
and Mortality Weekly Report.