B. Create an Implementation Plan
The next step is to identify key activities for each component,
who is responsible for implementing each activity, what resources
are needed, and a due date for completing the activity. This
step is illustrated in the following table.
Program Component Implementation Plan
||Who Is Responsible?
|Oral health awareness
||Determine target audiences
||Local health department
||Research oral health attitudes and behaviors of target audience
||University sociology department
||Faculty and students
|Design and test awareness messages with target audience
||Local interactive communications firm
|Determine venues and vehicles for transmission of messages
||Community action agency
||Resource assessment data
|Implement message delivery
||Local health department, Head Start programs, child care
||Funds from local foundation
||April – June
|Evaluate effectiveness of message delivery and impact on
||Local health department, local school of public health
||Health department staff, faculty, and students
Keeping new program efforts small scale can allow for working
out problems and making changes early on without using resources
Again, working with a broadly representative group of stakeholders
on implementation is a sound strategy. They can bring important
resources to the project that include tangibles such as space,
staff, and funds and also essential intangibles such as influence,
good will, and community connections.
In the implementation phase, the components all come to together.
The needs- and resources-assessment process drives the planning
process, which consists of the development of goals and objectives
and the mobilization of resources, and in turn determines the focus
and structure of program design.
The next section of the Guide turns to another
crucial step in the process—evaluation.